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On an unfamiliar computer the question is not what a platform can do but how many steps and how much waiting stand between sitting down and seeing a price.

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100+ instruments  ·  Founded 2008

The interesting measurement for a browser platform is not what it contains but how long it takes to become usable on a computer that has never been used for this before. The sequence is short and almost all of it is the sign-in; nothing is written to the machine and nothing has to be prepared in advance. That saving is worth nothing on a computer that is already set up, and it is the whole point on one that is not.

Counting the steps to a first quote

Where the time actually goes

SituationSteps before a first quoteWhat dominates the waitIs the saving decisive
Your own, already-set-up machineOne — open itNothingNo, there is nothing left to save
Your own machine, first timeSet up once, then oneThe one-off setupOnly on that first occasion
A borrowed computerSign inSigning inYes
A machine that cannot be installed onSign inSigning inYes, it is the only route
A short interval away from your ownSign inSigning inYes, setup would outlast the need

The sequence, counted honestly

On an unfamiliar machine the count starts at a browser that is already there. From that point there is a sign-in and there is a page arriving, and that is the entire distance to a first price on screen.

Almost all of the elapsed time is the sign-in, which is a fixed cost that applies to any route and is therefore not a saving at all. What is saved is everything that would otherwise sit in front of it, and on a machine that has nothing prepared that is the larger half of the exercise.

The page arriving afterwards behaves like any other page on that connection. It is bounded by the network and by the machine, and it is the only part of the sequence whose length varies with where you happen to be sitting.

Where the saving is real and where it is imaginary

On a computer that is already prepared the browser route saves nothing, because there are no steps left to remove. Comparing the two in that setting produces a difference of seconds and no useful conclusion.

On a borrowed machine the comparison changes completely, because the alternative is not slower — it is often unavailable. A computer that belongs to somebody else, or that cannot have anything added to it, has exactly one route, and the question of which is faster does not arise.

There is a middle case that decides more often than either extreme: a short interval away from your own equipment. If the setup would take longer than the reason for wanting it, the saving is the whole justification, and the calculation is about the length of the interval rather than about the platform.

What leaving nothing behind is worth

Nothing being written to the machine has a second consequence beyond speed: there is nothing to remove afterwards. On somebody else's computer that is not a small point, because the tidying-up would otherwise be a step of its own and one that is easy to forget.

It also means the machine keeps no memory of the session beyond what the browser itself holds. Signing out is the whole of the exit procedure, which is the same shape as the entry procedure and takes about as long.

The trade is that nothing is remembered for next time either. A second visit to the same borrowed machine costs the same as the first, because the saving comes from having nothing to set up rather than from having set it up quickly.

When the count is the wrong measurement

Counting steps only helps when the steps are the obstacle. For anything that will be used every day from the same chair, the number of steps to the first quote is a one-off cost that disappears into the past, and optimising it is optimising something that happens once.

The measurement matters when the situation repeats with a different machine each time. Then the setup cost is paid again on every occasion, and a route with nothing to set up is the only one whose cost does not multiply.

The honest summary is that this is a question about circumstances rather than about software. The same person, on the same day, can be in a situation where the count decides everything and one where it decides nothing at all.

Working out whether the saving applies to you

  1. Ask whose machine it is. If it is yours and already prepared, there is nothing to save and the question is closed.
  2. Ask whether anything can be added to it. If not, the count is irrelevant because there is only one route.
  3. Compare the length of the setup with the length of the reason for wanting it. A short interval is where the saving decides.
  4. Count what is actually left: on an unfamiliar machine it is a sign-in and a page, and the sign-in is the larger half.
  5. Plan the exit as well as the entry. Nothing is written to the machine, so signing out is the whole of the tidying-up.
  6. Do not expect the second visit to be cheaper. The saving comes from having nothing to set up, which is a cost that never accumulates and never falls.

This page is about the number of steps and where the time goes, not about what each platform contains.

What each part of the wait depends on

Part of the sequenceDepends onVaries with the machineCan it be shortened
Having a browser at allNothing — it is already thereNoNot applicable
Signing inYou, and the sign-in itselfNoNo, it is the same on every route
The page arrivingThe network and the machineYesOnly by changing one of those
Tidying up afterwardsNothing is written, so nothing is leftNoIt is already the shortest it can be

Only the third row varies with where you are sitting. The rest are the same everywhere, which is why the count is stable.

Frequently asked questions

How long does it take to reach a first price on an unfamiliar computer?
As long as a sign-in plus a page arriving. The sign-in is the larger half and is the same on any route; the page is bounded by the network and the machine.
Is the browser route faster than the alternative?
Only where the alternative has to be set up first. On a computer that is already prepared the difference is seconds; on one that is not, the setup is the whole of the difference.
When does the time saving actually decide anything?
On a borrowed machine, on one that cannot have anything added to it, and during a short interval where setting something up would outlast the reason for wanting it.
Does anything have to be removed afterwards?
No. Nothing is written to the machine, so signing out is the whole of the exit procedure and takes about as long as signing in did.
Is a second visit to the same borrowed machine quicker?
No. The saving comes from having nothing to set up rather than from having set it up, so the cost is the same each time and never accumulates.
When is counting steps the wrong measurement?
When the same machine is used every day. A one-off setup cost disappears into the past, and optimising it means optimising something that happens once.

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